META X Hyundai Card
DaVinci Motel in MR & AR
META X Hyundai Card
DaVinci Motel in MR & AR
META X
Hyundai Card
Davinci Motel in MR & AR
META X Hyundai Card
DaVinci Motel in MR & AR
![](https://framerusercontent.com/images/KtBZV3R5NTEUnZAk9JTIut4mLxg.png)
'DaVinci Motel' hosted by Hyundai Card, is an event where celebrities and influencers from various fields such as society, culture, science, beauty, etc., communicate with the audience through talks, performances, and art as a new form of cultural convergence festival.
This festival, which began in 2019, is based on the concept of the motor hotels in 1960s California, USA.
In 2023, marking its third year, Hyundai Card collaboratd with the global IT company Meta to present MR (Mixed Reality) and AR (Augmented Reality) campaigns, allowing people to experience the mood of the 1960s DaVinci Motel.
At the Music Library Plaza in Itaewon, DaVinci Motel in Mixed Reality provides an opportunity for participants wearing the Meta Quest Pro to encounter Da Vinci Motel in the middle of the California desert from the 1960s. Through various interactions, participants are offered a time of inspiration and a chance to engage with the DaVinci Motel.
In addition to the MR experience, there was one pre-event AR filter and two on-site AR filters available for the public. This allowed people to experience the DaVinci Motel beforehand, enabling them to extend their experiences infinitely during the actual event, creating a uniquely planned special experience.
In particular, the Instagram participation campaign utilizing AR effectively blended online and offline elements, providing participants with the opportunity to fully enjoy the strengths of both realms.
'DaVinci Motel' hosted by Hyundai Card, is an event where celebrities and influencers from various fields such as society, culture, science, beauty, etc., communicate with the audience through talks, performances, and art as a new form of cultural convergence festival.
This festival, which began in 2019, is based on the concept of the motor hotels in 1960s California, USA.
In 2023, marking its third year, Hyundai Card collaboratd with the global IT company Meta to present MR (Mixed Reality) and AR (Augmented Reality) campaigns, allowing people to experience the mood of the 1960s DaVinci Motel.
At the Music Library Plaza in Itaewon, DaVinci Motel in Mixed Reality provides an opportunity for participants wearing the Meta Quest Pro to encounter Da Vinci Motel in the middle of the California desert from the 1960s. Through various interactions, participants are offered a time of inspiration and a chance to engage with the DaVinci Motel.
In addition to the MR experience, there was one pre-event AR filter and two on-site AR filters available for the public. This allowed people to experience the DaVinci Motel beforehand, enabling them to extend their experiences infinitely during the actual event, creating a uniquely planned special experience.
In particular, the Instagram participation campaign utilizing AR effectively blended online and offline elements, providing participants with the opportunity to fully enjoy the strengths of both realms.
'DaVinci Motel' hosted by Hyundai Card, is an event where celebrities and influencers from various fields such as society, culture, science, beauty, etc., communicate with the audience through talks, performances, and art as a new form of cultural convergence festival.
This festival, which began in 2019, is based on the concept of the motor hotels in 1960s California, USA.
In 2023, marking its third year, Hyundai Card collaboratd with the global IT company Meta to present MR (Mixed Reality) and AR (Augmented Reality) campaigns, allowing people to experience the mood of the 1960s DaVinci Motel.
At the Music Library Plaza in Itaewon, DaVinci Motel in Mixed Reality provides an opportunity for participants wearing the Meta Quest Pro to encounter Da Vinci Motel in the middle of the California desert from the 1960s. Through various interactions, participants are offered a time of inspiration and a chance to engage with the DaVinci Motel.
In addition to the MR experience, there was one pre-event AR filter and two on-site AR filters available for the public. This allowed people to experience the DaVinci Motel beforehand, enabling them to extend their experiences infinitely during the actual event, creating a uniquely planned special experience.
In particular, the Instagram participation campaign utilizing AR effectively blended online and offline elements, providing participants with the opportunity to fully enjoy the strengths of both realms.
DaVinci Motel In Mixed Reailty
DaVinci Motel In Mixed Reailty
DaVinci Motel In Mixed Reailty
In the middle of Itaewon street, a special expanded experience begins once you put on the Meta Quest.
This space invites users to 1960s DaVinci Motel located in the California desert, creating a sensation akin to slipping through time.
Within this environment, users can engage with the proprietor, pump gas, pick up keys to their room, scribble on the LP, leaving their own ’trace' behind.
Through this immersive experience, users experience a unique collaboration of reality and imagination at DaVinci Motel, exploring a time of new inspiration in the virtual realm.
After this extraordinary encounter, they return to the reality in Itaewon.
The DaVinci Motel establishes itself as a space that offers users a special moment where reality and virtuality merge, providing participants with memorable experiences that linger in their memories.
In the middle of Itaewon street, a special expanded experience begins once you put on the Meta Quest.
This space invites users to 1960s DaVinci Motel located in the California desert, creating a sensation akin to slipping through time.
Within this environment, users can engage with the proprietor, pump gas, pick up keys to their room, scribble on the LP, leaving their own ’trace' behind.
Through this immersive experience, users experience a unique collaboration of reality and imagination at DaVinci Motel, exploring a time of new inspiration in the virtual realm.
After this extraordinary encounter, they return to the reality in Itaewon.
The DaVinci Motel establishes itself as a space that offers users a special moment where reality and virtuality merge, providing participants with memorable experiences that linger in their memories.
In the middle of Itaewon street, a special expanded experience begins once you put on the Meta Quest.
This space invites users to 1960s DaVinci Motel located in the California desert, creating a sensation akin to slipping through time.
Within this environment, users can engage with the proprietor, pump gas, pick up keys to their room, scribble on the LP, leaving their own ’trace' behind.
Through this immersive experience, users experience a unique collaboration of reality and imagination at DaVinci Motel, exploring a time of new inspiration in the virtual realm.
After this extraordinary encounter, they return to the reality in Itaewon.
The DaVinci Motel establishes itself as a space that offers users a special moment where reality and virtuality merge, providing participants with memorable experiences that linger in their memories.
In the middle of Itaewon street, a special expanded experience begins once you put on the Meta Quest.
This space invites users to 1960s DaVinci Motel located in the California desert, creating a sensation akin to slipping through time.
Within this environment, users can engage with the proprietor, pump gas, pick up keys to their room, scribble on the LP, leaving their own ’trace' behind.
Through this immersive experience, users experience a unique collaboration of reality and imagination at DaVinci Motel, exploring a time of new inspiration in the virtual realm.
After this extraordinary encounter, they return to the reality in Itaewon.
The DaVinci Motel establishes itself as a space that offers users a special moment where reality and virtuality merge, providing participants with memorable experiences that linger in their memories.
![](https://framerusercontent.com/images/aYQhWrQUvrSXDJEd3gYiRLS24.png)
![](https://framerusercontent.com/images/aYQhWrQUvrSXDJEd3gYiRLS24.png)
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![](https://framerusercontent.com/images/a9sQmiphb4Lp5RXnolBgITBL6o.png)
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![](https://framerusercontent.com/images/7rPGCxkU18g5MGoDCiCWbmeo4.png)
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Meet the DaVinci Motel In AR
Meet the Davinci Motel In AR
Meet the DaVinci Motel In AR
The experience at DaVinci Motel expanded into the virtual world not only through MR but also through three types of AR, providing a rich experience to a wider audience.
Firstly, the teaser AR, 'Meet DaVinci MOTEL,' introduced DaVinci Motel in advance, allowing miniaturized versions of the motel and speakers to surprise users by appearing in their actual space.
Secondly, there was the 'DaVinci MOTEL Portal,' which served as a gateway to enter the 1960s DaVinci Motel through a portal.
Lastly, the selfie AR effect 'Be the DaVinci' allowed users to place the DaVinci Motel sign on their palm, creating unique photograph.
Unlike MR, AR prompted user engagement and facilitated various mixed online-offline campaigns.
Through sharing DaVinci Motel AR content on Instagram, users were intrigued and encouraged to participate more, making it a successful campaign that sparked interest and fostered greater involvement.
The experience at DaVinci Motel expanded into the virtual world not only through MR but also through three types of AR, providing a rich experience to a wider audience.
Firstly, the teaser AR, 'Meet DaVinci MOTEL,' introduced DaVinci Motel in advance, allowing miniaturized versions of the motel and speakers to surprise users by appearing in their actual space.
Secondly, there was the 'DaVinci MOTEL Portal,' which served as a gateway to enter the 1960s DaVinci Motel through a portal.
Lastly, the selfie AR effect 'Be the DaVinci' allowed users to place the DaVinci Motel sign on their palm, creating unique photograph.
Unlike MR, AR prompted user engagement and facilitated various mixed online-offline campaigns.
Through sharing DaVinci Motel AR content on Instagram, users were intrigued and encouraged to participate more, making it a successful campaign that sparked interest and fostered greater involvement.
The experience at DaVinci Motel expanded into the virtual world not only through MR but also through three types of AR, providing a rich experience to a wider audience.
Firstly, the teaser AR, 'Meet DaVinci MOTEL,' introduced DaVinci Motel in advance, allowing miniaturized versions of the motel and speakers to surprise users by appearing in their actual space.
Secondly, there was the 'DaVinci MOTEL Portal,' which served as a gateway to enter the 1960s DaVinci Motel through a portal.
Lastly, the selfie AR effect 'Be the DaVinci' allowed users to place the DaVinci Motel sign on their palm, creating unique photograph.
Unlike MR, AR prompted user engagement and facilitated various mixed online-offline campaigns.
Through sharing DaVinci Motel AR content on Instagram, users were intrigued and encouraged to participate more, making it a successful campaign that sparked interest and fostered greater involvement.
The experience at DaVinci Motel expanded into the virtual world not only through MR but also through three types of AR, providing a rich experience to a wider audience.
Firstly, the teaser AR, 'Meet DaVinci MOTEL,' introduced DaVinci Motel in advance, allowing miniaturized versions of the motel and speakers to surprise users by appearing in their actual space.
Secondly, there was the 'DaVinci MOTEL Portal,' which served as a gateway to enter the 1960s DaVinci Motel through a portal.
Lastly, the selfie AR effect 'Be the DaVinci' allowed users to place the DaVinci Motel sign on their palm, creating unique photograph.
Unlike MR, AR prompted user engagement and facilitated various mixed online-offline campaigns.
Through sharing DaVinci Motel AR content on Instagram, users were intrigued and encouraged to participate more, making it a successful campaign that sparked interest and fostered greater involvement.
CREDITS
Hyundai Card
Meta
Creative Shop
KIYOUNG PARK / Head of Creative Shop NEA
JULIE CHO / Creative Strategist
Client Partner
CHANGJIN KIM
International Marketing
TONI CHO
Sound Design
SOO KWAK / Project Lead
Ethan Schreiber / Sound Design
Richie Biggs / Music Production
Yutian Zheng / Technical Sound Design
Henry Halvorson / Meta Audio SDK Support
Christopher Hughes / Foley and Recording Sessions
Leanne Osborne / Studios Sessions Coordinator
Conner Jay / SD Comms
Mark David Lee / Audio Post Production
MMI Music Partnership
Leo Ferrante / Meta Music Initiative
MMI Artist Partner
Global Genius / External Artist
Walla Session Talents
Sue Kim / Horizon Software Design Team
Noori Kim / Display Optics Sourcing Team
Narae Kim / Video CoreML and Ranking Foundations
Daniel Lee / Algorithmic Optimization
Kian Park / RL Devices & Strategic Partner Engineering
Quantum Universe
Creative & Management
MINWOO LEE / Project Director
JAE HYOUNG LEE / Lead Project Manager
YEJI KWON / Project Manager
JIHYEON SEO / Business Support Manager
YESUN LEE / Contents Producer
MR Technology
YOUNGMIN KIM / Technical Director
CHIBYOUNG LEE / Lead MR Developer
SANGHOON KANG / MR Developer
JIHYE JEON / Lead Technical Artist
JIYOON KIM / Technical Artist
SEOYOUNG PARK /Technical Artist
Art & Design
DAYOUNG JUNG / Design Director
JINYOUNG KIM / Lead 3D Designer
MINHU JUNG / 3D Designer
JIMIN KWON / 3D Designer
YUJIN AN / Lead UXUI Designer
DAHYE PARK / UXUI Designer
EUNBI JUNG / UXUI Designer
YEONSEO NOH / UXUI Designer
HYEOK YUN / Motion Graphic Designer
JUNHYUNG NA / Motion Graphic Designer
CREDITS
Hyundai Card
Meta
International Marketing
TONI CHO
MMI Music Partnership
Leo Ferrante / Meta Music Initiative
MMI Artist Partner
Global Genius / External Artist
Walla Session Talents
Sue Kim / Horizon Software Design Team
Noori Kim / Display Optics Sourcing Team
Narae Kim / Video CoreML and Ranking Foundations
Daniel Lee / Algorithmic Optimization
Kian Park / RL Devices & Strategic Partner Engineering
Sound Design
SOO KWAK / Project Lead
Ethan Schreiber / Sound Design
Richie Biggs / Music Production
Yutian Zheng / Technical Sound Design
Henry Halvorson / Meta Audio SDK Support
Christopher Hughes / Foley and Recording Sessions
Leanne Osborne / Studios Sessions Coordinator
Conner Jay / SD Comms
Mark David Lee / Audio Post Production
Client Partner
CHANGJIN KIM
Creative Shop
KIYOUNG PARK / Head of Creative Shop NEA
JULIE CHO / Creative Strategist
Quantum Universe
Creative & Management
MINWOO LEE / Project Director
JAE HYOUNG LEE / Lead Project Manager
YEJI KWON / Project Manager
JIHYEON SEO / Business Support Manager
YESUN LEE / Contents Producer
MR Technology
YOUNGMIN KIM / Technical Director
CHIBYOUNG LEE / Lead MR Developer
SANGHOON KANG / MR Developer
JIHYE JEON / Lead Technical Artist
JIYOON KIM / Technical Artist
SEOYOUNG PARK /Technical Artist
Art & Design
DAYOUNG JUNG / Design Director
JINYOUNG KIM / Lead 3D Designer
MINHU JUNG / 3D Designer
JIMIN KWON / 3D Designer
YUJIN AN / Lead UXUI Designer
DAHYE PARK / UXUI Designer
EUNBI JUNG / UXUI Designer
YEONSEO NOH / UXUI Designer
HYEOK YUN / Motion Graphic Designer
JUNHYUNG NA / Motion Graphic Designer
CREDITS
CREDITS
Hyundai Card
Hyundai Card
Meta
Meta
MMI Music Partnership
MMI Music Partnership
Leo Ferrante / Meta Music Initiative
Leo Ferrante / Meta Music Initiative
MMI Artist Partner
MMI Artist Partner
Global Genius / External Artist
Global Genius / External Artist
Walla Session Talents
Walla Session Talents
Sue Kim / Horizon Software Design Team
Noori Kim / Display Optics Sourcing Team
Narae Kim / Video CoreML and Ranking Foundations
Daniel Lee / Algorithmic Optimization
Kian Park / RL Devices & Strategic Partner Engineering
Sue Kim / Horizon Software Design Team
Noori Kim / Display Optics Sourcing Team
Narae Kim / Video CoreML and Ranking Foundations
Daniel Lee / Algorithmic Optimization
Kian Park / RL Devices & Strategic Partner Engineering
Sound Design
Sound Design
SOO KWAK / Project Lead
Ethan Schreiber / Sound Design
Richie Biggs / Music Production
Yutian Zheng / Technical Sound Design
Henry Halvorson / Meta Audio SDK Support
Christopher Hughes / Foley and Recording Sessions
Leanne Osborne / Studios Sessions Coordinator
Conner Jay / SD Comms
Mark David Lee / Audio Post Production
SOO KWAK / Project Lead
Ethan Schreiber / Sound Design
Richie Biggs / Music Production
Yutian Zheng / Technical Sound Design
Henry Halvorson / Meta Audio SDK Support
Christopher Hughes / Foley and Recording Sessions
Leanne Osborne / Studios Sessions Coordinator
Conner Jay / SD Comms
Mark David Lee / Audio Post Production
Creative Shop
Creative Shop
KIYOUNG PARK
JULIE CHO
KIYOUNG PARK / Head of Creative Shop NEA
JULIE CHO / Creative Strategist
KIYOUNG PARK / Head of Creative Shop NEA
JULIE CHO / Creative Strategist
Client Partner
Client Partner
CHANGJIN KIM
CHANGJIN KIM
International Marketing
International Marketing
TONI CHO
TONI CHO
Quantum Universe
Quantum Universe
Creative & Management
Creative & Management
MINWOO LEE / Project Director
JAE HYOUNG LEE / Lead Project Manager
YEJI KWON / Project Manager
JIHYEON SEO / Business Support Manager
YESUN LEE / Contents Producer
MINWOO LEE / Project Director
JAE HYOUNG LEE / Lead Project Manager
YEJI KWON / Project Manager
JIHYEON SEO / Business Support Manager
YESUN LEE / Contents Producer
MR Technology
MR Technology
YOUNGMIN KIM / Technical Director
CHIBYOUNG LEE / Lead MR Developer
SANGHOON KANG / MR Developer
JIHYE JEON / Lead Technical Artist
JIYOON KIM / Technical Artist
SEOYOUNG PARK /Technical Artist
YOUNGMIN KIM / Technical Director
CHIBYOUNG LEE / Lead MR Developer
SANGHOON KANG / MR Developer
JIHYE JEON / Lead Technical Artist
JIYOON KIM / Technical Artist
SEOYOUNG PARK /Technical Artist
Art & Design
Art & Design
DAYOUNG JUNG / Design Director
JINYOUNG KIM / Lead 3D Designer
MINHU JUNG / 3D Designer
JIMIN KWON / 3D Designer
YUJIN AN / Lead UXUI Designer
DAHYE PARK / UXUI Designer
EUNBI JUNG / UXUI Designer
YEONSEO NOH / UXUI Designer
HYEOK YUN / Motion Graphic Designer
JUNHYUNG NA / Motion Graphic Designer
DAYOUNG JUNG / Design Director
JINYOUNG KIM / Lead 3D Designer
MINHU JUNG / 3D Designer
JIMIN KWON / 3D Designer
YUJIN AN / Lead UXUI Designer
DAHYE PARK / UXUI Designer
EUNBI JUNG / UXUI Designer
YEONSEO NOH / UXUI Designer
HYEOK YUN / Motion Graphic Designer
JUNHYUNG NA / Motion Graphic Designer
© Quantum Universe Inc.