'DaVinci Motel' hosted by Hyundai Card, is an event where celebrities and influencers from various fields such as society, culture, science, beauty, etc., communicate with the audience through talks, performances, and art as a new form of cultural convergence festival.

This festival, which began in 2019, is based on the concept of the motor hotels in 1960s California, USA.

In 2023, marking its third year, Hyundai Card collaboratd with the global IT company Meta to present MR (Mixed Reality) and AR (Augmented Reality) campaigns, allowing people to experience the mood of the 1960s DaVinci Motel.

At the Music Library Plaza in Itaewon, DaVinci Motel in Mixed Reality provides an opportunity for participants wearing the Meta Quest Pro to encounter Da Vinci Motel in the middle of the California desert from the 1960s. Through various interactions, participants are offered a time of inspiration and a chance to engage with the DaVinci Motel.

In addition to the MR experience, there was one pre-event AR filter and two on-site AR filters available for the public. This allowed people to experience the DaVinci Motel beforehand, enabling them to extend their experiences infinitely during the actual event, creating a uniquely planned special experience.

In particular, the Instagram participation campaign utilizing AR effectively blended online and offline elements, providing participants with the opportunity to fully enjoy the strengths of both realms.